Cryptography Application Methods Research Paper Example | Topics and Well Written Essays - 500 words

Cryptography Application Methods - Research Paper Example This led to the emergence of debit and credit cards whose applications have since become widespread. This age of information has witnessed the emergence of cryptography a major protection method of applications. This paper will investigate some of the application methods of cryptography together with the systems application in a college university. In a university setup, cryptography has applications in ensuring secrecy in storage, integrity in transmission, authentication of identity and integrity in storage. The maintenance of the secrecy in storage requires a one key system whereby the user is responsible for the provision of the computer key at the start of the session. After this, the computer takes care of the decryption and encryption during the entire course of its normal use. Indeed, there are numerous hardware devices for automatic encryption of personal computers of all the information that the disk stores. Upon turning on a computer, a user must provide the encryption hardware with a key. Otherwise, the information will be meaningless even in the event that the hard disk is stolen. However, secrecy in storage is not without problems. In an event that the user forgets the key, then the encryption information become unusable. Apparently, encryption only occurs while the information is in storage and not when it is in use. The electronic money transfer has the danger of invasion by criminals who can tap a system and make false transfers. However, to realize integrity in the transfer of funds, there is need to perform an information checksum before submitting it in the form of encryption. Upon the receipt of this encrypted information, another checksum takes place for comparison after decryption. An agreement of the checksum is an indication that an alteration had occurred to the message. Forging this kind of information is easy. Since a lot of publications and intellectual works occur in universities, integrity in the

A Good Man is Hard to Find Essay Example for Free

A Good Man is Hard to Find Essay The grandmother identifies herself as a southern lady based on appearance, money, and background. She is the main character in this short story and also the only character that the narrator actually shows into the mind of. The grandmother is the reason for the title of this story because she repeats throughout the story about a â€Å"good man†, when there really is no good man in this whole story. The grandmother also is used in many ways to foreshadow the upcoming events in the story; such as â€Å"In case of an accident, anyone seeing her dead on the highway would know at once that she was a lady† (O’Connor 354) The grandmother is identified by appearance in that she compares the way she is dressed to the way the mother is dressed. The mother is told to be dressed in â€Å"slacks and still had her green kerchief† and the grandmother describes herself as having â€Å"on a navy blue straw sailor hat with a bunch of white violets on the brim and a navy blue dress with a small white dot in the print† (O’Connor 354). She wanted to make sure that â€Å"anyone seeing her dead on the highway would know at once that she was a lady† (O’Connor 354). Money is something important to the grandmother that we can also identify her by. The grandmother thought very highly of Mr. Teagarden because she says that June Star â€Å"would have done well to marry Mr. Teagarden because he was a gentleman and had bought Coca-Cola stock when it first came out and that he had died only a few years ago, a very wealthy man† (O’Connor 355). Red Sam is a â€Å"good man† in the grandmother’s eyes, which is probably because he is a wealthy owner of his own store (O’Connor 356). Where the grandmother is from and how she is raised is also a big part in identifying her. In the beginning of the story, the grandmother describes how she wants to go to Tennessee for their vacation instead of Georgia. When John Wesley says something about it, the grandmother gets defensive over where she grew up, she says to him â€Å"I wouldn’t talk about my native country that way† (O’Connor 354). Later in the story, the mother goes to a jukebox and plays â€Å"The Tennessee Waltz† kind of just to rub it in to the grandmother  that they were not, in fact, going to Tennessee. Another time in the story, the grandmother says that she recognizes where they were while on the way to Georgia. But it turns out, she was just recalling when she was in Tennessee â€Å"when she was a young lady† (O’Connor 357). Flannery O’Connor is such a good author, and that shows especially in this piece. She identifies the grandmother through appearance, money, and background. Appearance, such as the way she compares herself to the mother, how she talks about how Mr. Teagarden was â€Å"very-good looking†, and talking about the Misfit’s crew and their attire. Outline I. Introduction: The grandmother identifies herself as a southern lady based on appearance, money, and background. She is the main character in this short story and also the only character that the narrator actually shows into the mind of. The grandmother is the reason for the title of this story because she repeats throughout the story about a â€Å"good man†, when there really is no good man in this whole story. The grandmother also is used in many ways to foreshadow the upcoming events in the story; such as â€Å"In case of an accident, anyone seeing her dead on the highway would know at once that she was a lady.† II. Appearance: The grandmother is identified by appearance in that she compares the way she is dressed to the way the mother is dressed. The mother is told to be dressed in â€Å"slacks and still had her green kerchief† and the grandmother describes herself as having â€Å"on a navy blue straw sailor hat with a bunch of white violets on the brim and a navy blue dress with a small white dot in the print.† She wanted to make sure that â€Å"anyone seeing her dead on the highway would know at once that she was a lady.† III. Money: Money is something important to the grandmother that we can also identify her by. The grandmother thought very highly of Mr. Teagarden because she says that June Star â€Å"would have done well to marry Mr. Teagarden because he was a gentleman and had bought Coca-Cola stock when it first came out and that he had died only a few years ago, a very wealthy man.† Red Sam is a â€Å"good man† in the grandmother’s eyes, which is probably because he is a wealthy owner of his own store. IV. Background: Where the grandmother is from and how she is raised is also a big part in identifying her. In the beginning of the story, the grandmother describes how she wants to go to Tennessee for their vacation instead of Georgia. When John Wesley says something about it, the grandmother gets defensive over where she grew up, she says to him â€Å"I wouldn’t talk about my native country that way.† Later in the story, the mother goes to a jukebox and plays â€Å"The Tennessee Waltz† kind of just to rub it in to the grandmother that they were not, in fact, going to Tennessee. Another time in the story, the grandmother says that she recognizes where they were while on the way to Georgia. But it turns out, she was just recalling when she was in Tennessee â€Å"when she was a young lady.† V. Conclusion: Flannery O’Connor is such a good author, and that shows especially in this piece. She identifies the grandmother through appearance, money, and background. Works Cited: O’Connor, Flannery. â€Å"A Good Man is Hard to Find.† Backpack Literature: An Introduction to Fiction, Poetry, Drama, and Writing. X.J. Kennedy and Gioias eds. Pearson: New York, 2012. 352-365. Print.

Greek And Roman Art Essay -- essays research papers

The Greek Theater: "The arts of the western world have been largely dominated by the artistic standards established by the Greeks of the classical period" (Spreloosel 86). It is from the Greek word theatron, meaning a place for sitting, that we get our word theater. According to James Butler, "The Greeks were the first people to erect special structures to bring audiences and theatrical performers together" (27). "The theaters were normally located near a populated area at the bottom of or cut out of a carefully selected, sloping hillside overlooking a seascape, a plain, or a city" (Butler 30). "They eventually with few exceptions consisted of three distinct parts: theatron (viewing place) for spectators, orchestra (dancing place) where the chorus and actors performed; and a later addition, a skene (scene building), which provided a scenic backing" (Butler 30). The theatron was the place where the audience sat. At first the spectators sat on the ground, later on wooden bleachers and finally on tiers of stone seats which followed the circular shape of the orchestra and the natural contours of the countryside. The theatron surrounded the orchestra on three sides. Describing the theater of Dionysus, David Taylor writes, " The spectators seats were in a curving area, a little more than a semi-circle and slope down to the center" (Taylor 19). Even though all classes of people attended the theater there were reserved areas for the more prestigious, such as the king. " The audience arranged in rows, looked out across a rounded orchestra" (Kennedy 1102). Because most of the early dramas were religious and required a sacrificial ceremony, a thymele (an altar or sacrificial table) was located in the center of the orchestra. The orchestra was where the chorus and actors performed. Arnott states, " the nucleus of the drama was the chorus" (Arnott 9). David Taylor comments, " The theater actually did start without any separate actors; there was only the chorus" (15). Later actors were added, but the chorus still remained the center of attention. The audience sat at a considerable distance from the orchestra and looked down on the performance. Although the amount of detail perceived was limited, they of... ... cook it and the figures would still show up as red, while the background would come out black. This allowed for more attention to detail as well as the ability to use foreshortening and shadowing. The use of shadowing is more than obvious on the Kylix with the figure of a youth sitting on a stone surrounded by large apatropaic eyes. The ability to foreshadow is shown in many other red-figured works that were done during and around that time. The differences that are found between these four pieces of art can be traced back to the differences that existed between the two cultures. Even though there are similarities, the differences outweigh them by far. The purpose of the Roman Mummy Portrait of a Man and the Mummy Portrait of a Young Woman differ completely from that of the Greek Black-Figured Psykter and the Red-Figured Kylix Depicting a Young Athelete. The styles of the paintings are also very different as well. The amazing thing that is to noticed is that regardless of the differences that exist, both the Greek and the Roman pieces are considered to be masterpieces of art. The differences that are found add to the uniqueness that each one entails.

Regions Chart

PoliticalAs a result of the growth of industry and social change, political views often clashed. Labor unions formed first in the Northeast. Miners and steelworkers were some of the first workers to use the strike as a bargaining tool against business owners. Laws that allowed segregation and discrimination made it hard for southern African Americans to enjoy the improved transportation of the Second Industrial Revolution. Discriminatory laws and riots due to increased tension between immigrants and white settlers. Labor unions were active in the cities. Social reform movements arose in Ohio and Illinois. In rural areas, farmers were also politically active. It was a region in which social and political campaigns took root. SocialThe growth of industry highlighted the gap between rich and poor. Wealthy entrepreneurs wanted to increase profits. Workers wanted better wages and working conditions. The post-Civil War South continued to have problems related to race. New laws regarding se gregation made it hard for southern African Americans to enjoy the improved and rebuilt transportation. The willingness of the immigrants from China to work for lower wages and the cultural differences between them and the white settlers led to friction. Like the Northeast, the Midwest had waves of immigrants come to its cities. The gap between rich and poor was a source of friction. Economic orType of EconomyThe Northeast remained the leading industrial region in the Second Industrial Revolution. New York, Massachusetts, and Pennsylvania produced more than 85 percent of all U.S. industrial products in 1890. The war ended slavery, which took away the South's main source of labor. Although it remained mostly agricultural, the South began developing its timber industry. Coal and iron deposits in the southern Appalachian Mountains gave rise to steel  production in Birmingham, Alabama. Agriculture became more efficient in the Midwest and also encouraged settlers to obtain land in the West. However, the sparse population of the West did not support much industrial growth, and the economy continued to be based on natural resources. This region experienced economic growth in both farming and manufacturing. The upper Midwest states became centers of industry and a hub for shipping and transport.Population ChangeThe rapid growth of a manufacturing economy created a need for workers. Cities in the Northeast became destinations for the immigrants that came to the United States. By 1870 about 15 percent of the U.S. population was foreign born. About one of every five industrial workers was an immigrant. Most of these immigrants settled in the Northeast. Many African Americans left the South to work in new factories in the North and Midwest. There they had a better chance of earning good wages and improving their economic and social standing. Immigrants from China arrived in the West looking for jobs on the expanding railroads. The thinly spread population of the West di d not support much industrial growth. Cities grew rapidly, attracting large numbers of immigrants. Chicago, Illinois became one of the nation's largest cities during this period. In 1860, the city's population was about 110,000. In 1890, more than one million people lived there.TransportationAlmost 200,000 miles of railroad line connected cities in the Northeast by 1900. Most industry and rail transportation were destroyed during the Civil War. By the 1880s, however, the South had begun to rebuild. The completion of the Transcontinental Railroad in 1869 linked the coasts of United States. Railways transported natural resources like timber and gold from the West to the East The development of railways made Chicago a gateway between the East and West. Trains carried goods from eastern manufacturers, to be shipped north to the Upper Midwest and west across the Great Plains.Explain how the Second Industrial Revolution affected the North, South, West, and Midwest. Which region would you have preferred to live in during this period? Why?The Second Industrial Revolution affected the North, South, West, and Midwest with changes such as population, transportation, and economy changes. The rapid growth of the manufacturing economy in each region created a need for workers attracting many immigrants. By 1870 about 15 percent of the U.S. population was foreign born and, about one of every five industrial workers was an immigrant. In addition, each region also developed and improved their transportation system, usually, by railroads. These railroads connected cities and were used to transport natural resources and goods from manufacturers to other places.Moreover, each region had their own type of economy. The northeast remained the leading industrial region and the south and west maintained a developing agricultural economy but, the west’s sparse population did not support much industrial growth. Also, the Midwest experienced economic growth in both farming and man ufacturing.Furthermore, if I had to live in a certain region during the Second Industrial Revolution period I would prefer to live in the northwest region which was the leading industrial region in both the First Industrial Revolution and Second Industrial Revolution. The rapid growth of the economy begged for more workers so it would have been easy for me to find a job and provide for my family. The northeast region benefited, improved, flourished more than any other region in both Industrial Revolutions and I would have wanted to be a part of that experience.

Descriptive Writing

Though not very big, my home is a place where my heart is. My home is the most comfortable, warm and cozy place where I live with my family and spend most of the time in. Entering the east facing wood paneled front door of my home, I am welcomed by my pseudo German Shepherd. An off-white shoe cabinet in the foyer is neatly arranged with everyone’s shoes. In the foyer there is a gilded mirror which is placed above a half moon console table which is decorated with a bowl of colorful blooms and little round. Interior decoration being our forte, we still are thrilled to step into the living room and see our artistic touch. The tray ceiling designed with lights faces down on our Lorenzo leather armchair and divan sofa which we have saved hard to buy. Square shaped cushions quilted with floral designs are well arranged on the divan sofa. The polished wooden floor tiles, feels so cool under my feet. In front of the sofa, lays a Persian rug, a gift from my much travelled aunt on which the unique Kenshoma style coffee table lends a contemporary look. A collage of all my artwork from kindergarten to standard 6 takes pride of place above the flat screen Samsung TV. Across on the opposite wall is the window overlooking the park. As we enter the doorway on the west wall, we pass into a well lit hallway leading to the bedrooms one on the right and the other on the left, each with its own en suite. My sanctum sanctorum is on the left, with a pad of my very own in pastel colors of Nippon-Lemon Drop and Golden Buff. Against the south wall by the window is my four poster mahogany bed with Laura Ashley sheets and quilt. The parted Laura Ashley curtains open onto a balcony which is opposite my bed. From the balcony, I can see and hear the rippling sea rolling away to the horizon. On the far wall of my room is the bathroom on the left and almost a bare walk-in wardrobe on the right. My few but elegant clothes from Nicole MNJ, Soda and Padini hang in the closet. My two pairs of Jimmy Choo shoes sits forlorn at the bottom shelf. My Prada handbag, not original of course sits proudly on display by the floral upholstered chair next to the period-style dressing table and mirror. Incidentally my walk-in wardrobe has a connecting door to the bathroom. Now let me take you through my bathroom, my second best place of refuge, away from the heat. It is a small marvel of glass marble and modern fitting like rain shower. My toothbrush and toilet paper holders are from IKEA. My Johnson Suisse square vanity is above the off-white marble counter. Above the vanity, I have a dark wooden framed mirror which was given by my grandfather. On the counter, I have placed three scented candles on ornate candle stands of wrought iron which I bought from SSF, the home deco store. My room constantly smells of fresh lavender. It has soothing and calming effects on me, especially on days when I have tough assignments. Light floods this small cubicle from a frosted glass window and two white down lights from the ceiling. To me, my home is the most relaxing place to stay. Almost all of my tensions become extinct just when I place my first foot in my home. My home is a place where if I had a chance, I would not want to leave for awhile. Finally I would like to quote John Howard Payne’s 19th century song â€Å"Mid palaces and pleasures though we may roam. Be it ever so humble, there’s no place like home. † (John Howard Payne, 1823)

How To Write Business Essay, with Topics List

How To Write Business Essay, with Topics List What is business essay? Business essays are meant to present an argument about a topic within the business field. It should be narrowed down to a specific issue. Â  They are meant to help the writers convey their professional views on different issues arising from the businesses. Business writing helps readers in adopting different viewpoints about issues in the business world. These essays contain writers stand on the issue. List of topics for business essay: Marketing strategies Fund and asset allocation strategies E-commerce Narrowing the gap between the skills required by the industry and those currently available in college graduates How much does it cost to start a small business Who are the real businessmen? Employee social media privacy laws: dream or necessity Feminist economics Can African economies survive without the western influence? Surviving the world of uncertainties Marketing strategies Advertising Influence of Chinese on African business environment Would online companies be more successful than the regular ones Life savings Foreign currency fluctuation Life insurance Example of outline for business essay Outlining helps the writer to plan for writing the essay. Outline contains three paragraphs. The first paragraph is the introduction. The second and third paragraphs contain the first and second supporting points respectively. The last paragraph of the essay contains the conclusion. The outline serves as an essay draft. Who are the real businessmen? Introduction A large percentage of people living in this world are involved in some businesses. Without doubt it is universally agreed that successful businesses require a businessman. This therefore begs the question that who is a real businessman. A good businessman is an honest person. This is crucial in winning customers trust and therefore customers are able to conduct business with them. He is straightforward and true to his words in his dealings resulting in a long successful business. A good businessman is well knowledgeable in the business he is involved. He is knowledgeable in handling the business transactions and understands his customers. This helps him in earning respect and admiration among his peers and customers. Conclusion Among other qualities, these are some of the recognizable qualities of a real businessman. He earns the respect, trust and admiration among his peers and customers. In the long term these help in ensuring that his business is successful, a quality only attributed to real businessmen. How to start business essay Clearly define your topic. You need to show your reader the meaning of what you are talking about in order for them to tell whether it is meaningful. Show the direction of your topic or point of argument. You need to show the readers which direction you are taking in arguing your points. Outline the extent of coverage. Clearly show what you are going to cover and if possible what the essay will not cover. Give background information. Give the readers background information that necessitates the writing of the essay or the origin of your arguments. Tips on Thesis Writing Create a schedule. Create a time suitable for writing your thesis, so that it doesn’t interfere with your daily life; Develop an applicable thesis statement. The statement should be able to improve the readers ideas on the subject discussed; Don’t criticize. Avoid criticizing companies or its policies; Research thoroughly on the topic; Properly structure your business essay; Proof reading. Revise and correct the paper severally to make it sound and look good. Tips on body paragraphs The body of the essay makes up the largest portion of perfect assignment. The length or the number of paragraphs will depend on how much the writer writes about the topic chosen. The tips for writing the body include: The topic sentence. Defines what the paragraph is all about. Introduce the sources or data. Outline the data, or sources supporting the mini thesis. Use facts. Use proven facts in the area you are writing on. Explain the facts and quotes. Explain the meaning of the facts and show how these support your stand and contribute to the topic under discussion. Relation to thesis. Explain the facts in relation to the overall thesis statement and to the topic you are discussing. Ensure that the facts are relevant and related to the topic. Transitional sentence. Use transitional words to transit from one paragraph to the next. Tips on writing the conclusion Conclusion summarizes the writer’s views. It is the last part of the business essay writing steps. Arrive at the final conclusion through logical reasoning and pulling the discussion made in the body of the essay concisely. State your viewpoint explicitly. If possible, express the recommendations for further activity and future actions. Summarizing Outline for the essay provide the writer with a work plan on how to plan for the writing. It introduces the readers into the writers thinking and help in introducing the points. The body contains the findings of the writer. The writing guide provides writers with a way of sharing their thoughts with readers. Following this guide is crucial in ensuring that the writer has a complete and logically organized work in the end as such business essay conclusion is an important part of the essay.

Essay on Amazons Vertical Integration

Essay on Amazons Vertical Integration Essay on Amazons Vertical Integration Essay on Amazons Vertical IntegrationThe marketing mix includes four essential components: product, price, promotion and place. Place denotes the approach to distribution and pertains to the methods of delivering the product or service to the target customers. The methods of distribution are shaped by the nature of the product or service, by technological factors, by the strategies of competitors, by the strategies of other participants of the supply chain or distribution chain, etc.In particular, there exist several distribution methods which include integration. The most frequently used methods are horizontal integration the inclusion of companies or business activities pertaining to the same level of the value chain, and vertical integration the integration of different levels of supply chain in one company or one union. The purpose of this paper is to analyze backward integration in publishing undertaken by Amazon, to review the facts of the battle between Amazon and Barnes and Noble, to discuss Amazons decision to get into publishing and to consider the perspectives of signing contracts with Amazon from the position of a well-known and a novel author.Key facts on the battle between Amazon and Barnes and NobleAmazon was one of the pioneers of e-commerce, and its department dealing with online sales of print books quickly became successful. Amazon paid a lot of attention to its book business and started investing into e-books and devices for reading e-books in order to attract the audience. Although Amazon clearly chose to focus on the segment of electronic books, it also entered the publishing segment and offered exclusive publishing services to the authors.Besides the bold decision on backward integration, Amazon also undertook several predatory marketing campaigns which were focused on directing customers from other book stores such as Barnes and Noble. In particular, Amazon offered an $15 discount for those customers who visited traditional bookstores and used Amazon price check app to purchase print versions of the necessary books in Amazon (instead of purchasing the books at the store they were visiting) (Hertner, 2012).Although Amazon managed to drive customer interest, publishers and book retailers united in a protest against such practices (Hertner, 2012). The companies also protest against Amazon tax protection: the company is allowed not to pay taxes across the United States because it has no physical presence in the states with sales tax (Hertner, 2012). Furthermore, Barnes and Noble made a public statement calling authors to avoid agreements with Amazon since such agreements strengthen Amazons monopoly and threaten to undermine the whole publishing industry (Turner, 2012).Despite the united efforts of publishers and book retailers, Amazon is clearly winning the game. Barnes and Noble reports that the sales of electronic and printed books are decreasing as well as the sales of electronic devices and accessories (Gelles, 2 014). The revenues of Barnes and Noble are declining, and the Nook department of Barnes and Noble is no longer able to compete with Amazon Kindle devices and the variety of tablets and smartphones available at the market. Barnes and Noble is planning to use the services of third-party manufacturers to upgrade its Nook line of e-readers or to sell the department to G Asset Management (Gelles, 2014). Although Barnes and Noble managed to optimize costs and therefore increase the overall profits despite the drop in revenue, the prospects of brick-and-mortar bookstores are not very optimistic. At the same time, Amazon is actively pursuing its vertical integration strategy and growing the market of electronic books and e-readers.Assessment of Amazons entry into publishingAmazon started as online retailer and its major competitive advantage was formed by the benefits caused by early entry into the industry (Krug, 2012). At the same time, Amazon quickly expanded its presence in innovative m arket segments. One of these segments was the publishing segment. Amazon started offering publishing services to authors and focused on selling both printed and electronic versions of books. From the authors perspective, such idea is fruitful as it allows to gain access to a large audience and helps to target both the fans of printed books and the new generation of readers who prefer e-ink devices for reading.Amazons conditions are exclusive and the authors might be unable to publish their books with other publishers. In this way, Amazon manages to eliminate intermediaries and therefore decrease publishing costs. Furthermore, Amazon receives the opportunity to capitalize on publishing books and strengthens its supply chain. At the same time, Amazons exclusive publishing conditions result in the weakening of other publishers and book retailers and in the strengthening of Amazons market position. Therefore, vertical integration is highly beneficial for Amazon as it helps the company t o expand the market of e-books and at the same time to retain its leadership in selling printed books.Author choices in different situationsFrom the perspective of a popular author of childrens fiction, it might be not very beneficial to sign a contract with Amazon since this company requests exclusive rights, and a popular author might want to choose more beneficial contracts with other publishers in the future. Furthermore, book retailers and publishers often boycott Amazons printed books and therefore signing a contract with Amazon might limit access to readers audience for a popular author. Therefore, it would be reasonable for a popular author to reject Amazon offer and to retain the relationships with the traditional publisher.In the case of a new author working on a first book it is best to accept Amazons offer because of several reasons. First of all, it is difficult for beginning authors to attract the attention to traditional publishers because of numerous procedures and r equirements as well as competition in this sphere. Every publisher also targets a particular audience and it is hard for a new author to choose the right publisher and to win the contract. In Amazons case, the risks for a new author are lower and the author can quickly gain access to a worldwide audience (especially in the case of electronic books).Conclusions and recommendationsThe development of technology has dramatically changed distribution channels in the publishing industry. The dynamics of the recent decade shows that the sales of e-books are increasing and the sales of print books are declining (Trachtenberg, 2014). Amazon is the global leader in selling e-books while the sales of Barnes and Noble are declining (Trachtenberg, 2014). However, there are specific categories of print books the demand for which is growing or keeps at the same level: these are textbooks, books for entertainment (detectives, fiction), books for children and illustrated books such as recipe books ( Herther, 2012).The major strategic advantage of Barnes and Noble is its brick-and-mortar chain of stores. At the same time, this chain of stores incurs significant costs. It is recommended for Barnes and Noble to track the categories of print books the demand for which is still high, and to optimize its store layout to offer only these categories of books available for instantaneous purchase. Other categories of books should be sold in online store of Barnes and Noble.Furthermore, to stay in the publishing business, Barnes and Noble needs to keep in touch with technology. In this context, acquisitions of new technologies might be helpful for the company if these technologies can enhance reading experience. Currently Barnes and Noble can improve its market position if the company focuses on delivering ultimate reading experience and empowering it with technology. The company made a bold move by introducing Nook reader, and it would be efficient to empower this device with break-throu gh technology. In any case, Barnes and Noble should focus on online distribution of print and electronic books, and use its brick-and-mortar stores in combination with its digital strategy.