Starbucks Coffee Company Essay Example | Topics and Well Written Essays - 1250 words

Starbucks burnt umber Company - Essay ExampleBoard of Directors. Starbucks chocolate Company was actually established by three of the partners in the year 1971 but at shew there are in total ten members in the Starbucks Board of Directors (Starbucks Corporation, Starbucks Corporation Board of Directors). entirely the members of the Board of Directors possess a distinct background. The correspond Chief executive Officer (CEO) Howard Schultz was the Chairman, Chief Executive Officer and President of Il Giornale Coffee Company. William Bradley was the managing director of an investment banking firm. The other director Mellody Hobson was also the prexy of an investment management firm. Apart from these three directors, the other seven directors also acquired respectable positions in the unlike management firms or other industries. Most of the board of directors is serving the coffee company since 1990 till the present day. The members of the board of directors have been ascertaine d to be reputed individuals in the country. In the strategic management process, Howard Schultz occupies the key righteousness as a leader to direct different activities. It has been determined that the different members in board of directors were selected found on their merit and immense experience in the corporate world. Top Management. The board of directors was mainly hired from the other firms except the three founders of the company who were also acting as the directors. The three of the founders also the directors were the crystallize management in the company and possessed immense knowledge and experience in the related plain as they have long been serving the coffee company. The Chief Executive Officer of Starbucks, Howard Schultz is an American, born in the year 1953. Initially, he was serving as a sales trainee at Xerox. After three years, he had joined a Swedish company which sold coffee maker to the retailers in the market. In the meantime, he had visited Starbucks for selling the machine. After the visit, he was attracted to the company and wished to be a part of their long-term ventures. Thus, in 1982, he joined Starbucks as a director of retail operations and marketing (Wheelen and Hunger 471-475). VII. IMPLEMENTATION Starbucks Coffee Company had opted for international expansion and thus in 1994 Starbucks International was formed. Initially, it had expanded its business in the Asian countries of the world such as Japan and China. The aim of their expansion was to create a desire to favour the western brands among the consumers, to make certain strategies to compete effectively with their competitors and to gain the position of the highest coffee seller. In the past few years, it has also been viewed that the company is trying to expand its business in India. Initially, when the concerned officials had visited India they were unable to flummox the appropriate partner for entering the Indian market. During this period of time, India was going through a number of sparing changes such as the reduction of the tariffs, along with dealing with the government policies as well as the repose of the foreign investment. These changes had also discouraged the officials of the Starbucks and the other facet that was noticed that the consumption of coffee was stable up to 50,000 tons since 1996. There were other renowned coffee sellers